1.2 Context

“Oil is valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals etc to create a valuable entity that drives profitable activity; so too must data be broken down, analyzed for it to have value.” Clive Humby (2006)

The world is very data rich and insights poor.

Domain specific knowledge is crucial in #dataScience, this is my new favourite picture to illustrate why!